Trust is the basic of selling. You can’t expect someone to buy from you, or in this case, join your network marketing business if they don’t trust YOU.
Assuming that you have a list of your own, the missing link in your subscribers-to-downline conversion is trust. They are still not sure to join your business because they are yet to believe they can or will succeed.
To build a list is often the longest, most painful and most expensive process on its own. Studies shown that acquiring new prospects is about 5 times more expensive than retaining your current ones.
So it’s a logical and cost-effective effort to make sure that you earn that trust once your subscribers join your list.
* Getting the trust of your subscribers shouldn’t be so hard especially if you do have a legitimate network marketing business. Getting your subscribers trust should be based upon your expertise. People rely on other people who know what they are talking about.
Garner all the knowledge and information about your business. Frankly, if you decide to go into a business, most probably you have an interest in it. Like how many basketball payers become coaches.
You won’t really venture into something you don’t have any interest in, would you? So expertise and dedication is the most basic element you must have.
* Show your subscribers that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling.
Talk about how to stay healthy if you’re selling health products or how to stay motivated if you’re into personal development courses. You don’t have to be a big guru or have a certain certificates to impress expertise. If your subscribers see you as someone who knows what he is doing and saying, they will trust you quickly.
* Be true to your subscribers, if you want to hype up your products and services, provide guarantees. The more satisfied downline you get, the bigger probability there is that they will recommend you.
Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.
* Another tip in getting a subscriber to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want.
Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.
Remember that when you get the trust of your subscribers, don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as well as potential members.
The money is in the list. And it’s only true if you’re giving them value for why they should stay in your list and listen to you.
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